About hohoy.no

The more you share, the more you get in return.

That philosophy lies at the heart of hohoy.no.

The site began as a personal project during a period when I was between full-time jobs. I wanted to stay professionally active, avoid a gap in my CV, and use the time to share experiences and reflections from my career. What started as a small side project quickly evolved into something much bigger.

Today, it has become a platform for reflection, learning, and personal growth. Here I explore the connections between work, technology, psychology, and everyday life, often highlighting patterns that easily go unnoticed. Sometimes it only takes a small insight to shift perspective, if we take the time to notice it.

Behind the scenes – but never on the sidelines

Throughout my career, I have often taken what you might call the “second-fiddle” role. Or, if we stay with the band analogy, the sound technician behind the stage.

I have always thrived in supporting roles, helping ideas, products, and people succeed rather than seeking the spotlight myself. That approach has worked well in practice. But when I unexpectedly found myself out of work in 2024–2025 during a difficult period of loss, grief, and personal upheaval, I still wanted to stay professionally active. That was part of the reason this site came to life, and it also made me realize how invisible supporting roles can appear on paper.

What do I bring to the table?

I see myself as both a problem solver and an enhancer.

My strength lies in taking an idea, product, or project and helping move it to the next level. I am not the type of developer who builds everything from scratch, but I am good at identifying opportunities, asking the right questions, and creating value through collaboration.

That is why this site has also become something like a business card, not in the traditional sense, but through the thoughts, experiences, and lessons shared here.

An open mind and continuous development

This site is a living project that evolves as I do.

It started as a hobby driven by curiosity and a desire to share insights that might be useful to others. For almost a year I published something every day, sometimes several times a day. It has been rewarding, but also intense. Moving forward, I plan to slow the pace slightly and publish around two to three articles per week, focusing more on depth and quality.

The site is built with WordPress and hosted on a traditional web host rather than a fully managed platform. This gives me more flexibility to experiment and learn.

I have deliberately prioritized content over perfection. Of course, the site could be further optimized for accessibility, engagement, or bounce rates. But for me the most important thing is the value of the ideas shared here and the reflections they might spark.

At some point I may build a custom solution, not because WordPress does not work well, but because I enjoy exploring new tools. Perhaps Django with Wagtail, perhaps Drupal. Both offer interesting possibilities for structure, security, and long-term scalability.

The goal is not necessarily to solve a specific problem. Sometimes the goal is simply to learn something new. Yes, it may create extra work, but I learn best when I have a real project to work on. That gives the process both direction and meaning.

What will you find here?

On hohoy.no you will find an honest picture of who I am, what I know, and how I see the world.

Many of the articles focus on simplifying complexity, combining technology and psychology, or offering a new perspective on things we thought we already understood.

Often progress isn’t about reinventing the wheel – it’s about making it a little rounder.

FAQ – Frequently Asked Questions

• Why is it called hohoy.no?
  The name actually comes from an old inside joke from the black-and-white days, quite literally.
  
  A friend used to say “hohoy!” every time he came or went, and before long it became a habit for me as well. Eventually the domain was registered, and the name stuck.
  
  Maybe it is not the most obvious name for a reflection-based site, but that is part of the charm. A little humor, a little self-irony, and a name with a story behind it. Not everything has to be perfect to feel right.

• Do you write everything yourself?
  Yes, I write everything myself, but I use AI as a tool along the way.
  
  Think of it like using a saw instead of a butter knife when cutting a board. I provide the ideas, voice, and direction. AI helps me improve flow, refine the text, and work more efficiently. Since this site is a personal project that I run without any income from it, using AI simply makes it possible to keep it alive without spending an unreasonable amount of time on every article.
  
  In other words, this is AI-assisted writing, not AI-generated content. The thoughts you read here are still my own.

• Can I use your content?
  You are welcome to share it, as long as you link back to the original article and give proper credit.
  
  If you would like to use something more extensively, please reach out first.

• Do you write on commission?
  Occasionally, yes.
  
  Most of my writing has been for myself and for hohoy.no, but I have also written a few articles for others along the way. I am open to interesting collaborations if the topic and timing feel right.
  
  If you have an idea, feel free to get in touch.

• Do you update the site often?
  Yes. I published something almost every day for a couple of years, sometimes more than once a day.
  
  Going forward, I plan to slow the pace slightly and publish around two to three articles per week, focusing more on depth, quality, and more thoughtful articles.

• Do you offer any services?
  Possibly, I am currently exploring that idea.
  
  What I offer is not a fixed formula, but conversations that spark ideas. Smart questions, fresh perspectives, structured reflections, and concrete input when you need help moving something forward, whether it relates to product, customer experience, strategy, or communication.
  
  Several people have already reached out, and I have done a few collaborations on a nonprofit basis simply to test whether my input actually adds value. The feedback has been encouraging.
  
  Being unemployed for a while shook my confidence more than I expected. But the responses I received reminded me that experience and perspective do matter.
  
  So yes, this may develop into something more. If you are curious, feel free to reach out.

• Why don’t you use the techniques you write about?
  The short answer is time, focus, and priorities.
  
  I sometimes write about techniques that I do not actively use on this site. Not because I do not believe in them, but because I have intentionally kept this project somewhat under the radar.
  
  Once you start actively applying techniques like mailing lists, conversion optimization, and content promotion, you also commit to maintaining them. At the moment my goal is primarily to learn, share, and reflect, not necessarily to scale.
  
  That said, things may change over time. I am currently organizing the content more clearly and translating more articles into English. Even that small step has already made a noticeable difference in traffic.
  
  So we will see where the journey leads.