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Please note: Content is originally written in Norwegian, and most articles have not yet been translated into English.

Labubu – Old Tricks in a New and More Powerful Disguise

Labubu-dukke i kaninkostyme plassert blant rosa blomster på en eng, med teksten «Hooked Before They Know It – How Marketers Turn Toys Into Lifelong Obsessions» i forgrunnen.

The Labubu trend is more than just a cute doll craze – it’s an example of how marketers build entire media universes to capture children’s attention and trigger purchase pressure. With blind-box concepts, algorithm-driven exposure, and emotional storytelling, old sales tricks are used in a new and more powerful disguise.

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