Welcome to a site that challenges habitual thinking and offers insight, experience, and a slightly sideways perspective – for those who like to think for themselves.
I'm an idea materialist who connects technology, psychology, product, and practice – and makes complex things a little simpler. The goal isn’t to reinvent the wheel – just make it a little rounder.
Please note: This blog is originally written in Norwegian, and most articles have not yet been translated into English.
On World Environment Day, we’re reminded to protect the planet—but are we asking the right questions? This article challenges the idea that individual action alone can solve the climate crisis, and exposes how economic systems, environmental destruction, and even war contribute to a bigger picture we rarely discuss. It's time to rethink what true sustainability really means.
We often think we've communicated clearly, but people haven’t heard or understood the message. This article explores how psychological biases like the illusion of transparency, anchoring, and confirmation bias affect communication – and how to avoid these traps by being more intentional, explicit, and open to feedback.
In a world fighting for attention, focusing on the few might be the smartest way to grow. A niche strategy is about deeply understanding a small market – and delivering value that truly matters.
Natural disasters are on the rise – and we keep blaming climate change. But what if the real problem is how we build? This article explores how draining wetlands, deforestation, and profit-driven development make nature more fragile – and why sustainability won’t succeed until it’s profitable to protect the planet.
When those who follow the rules end up losing, maybe it’s the system that’s flawed. This Friday joke about Apple and Microsoft shows the difference between copying an idea – and truly understanding it. A light story with a deeper point about ownership, creativity, and what really makes ideas work.
People don’t buy services – they buy what those services give them. Not baggage handling, but peace of mind. Not transport, but presence. Learn why great marketing focuses less on features and more on the emotional payoff – the benefit behind the benefit – and how this shift makes customers far more willing to say yes.
Warren Buffett is known not just for his investments, but for the values he lives by. In this piece, I reflect on why those values resonated deeply with me – and what the rest of us can learn, even without billions in the bank.
We like to believe we make rational decisions – but the truth is, our brain often works against us. Overconfidence, fear of loss, decision paralysis, and attachment to our own ideas are classic traps investors fall into. Here's where you can learn more about them.
Why do we cling to bad decisions, even when the facts say otherwise? This article explores four classic decision-making traps—from overconfidence to emotional attachment—and what you can do to avoid them. An honest and insightful look at psychology, leadership, and the choices that shape both businesses and people.
Marketing evolves fast, but human psychology doesn’t. In a world of AI tools, zero-click content, and immersive experiences, the brands that win are those that feel real, relevant, and trustworthy. Here are five techniques that work in 2025—because they’re built on what has always worked.
