Note: I publish new articles almost daily. Most content is currently in Norwegian, but you can switch language and use your browser’s translation tool to explore the full site.
Social media can help people discover your business, but your website is often where they go to learn more, build trust and decide whether to contact you. Here’s why your website still plays an important role alongside social media.
On paper, a service can look highly profitable. But what happens when support, operations, onboarding, and customer service spend more and more time dealing with the consequences? Perhaps the most profitable services are not the ones that sell the best, but the ones that require the least energy to live with over time.
A reflective article about how AI glasses, smart technology, and invisible data collection are gradually changing privacy and personal freedom. When surveillance is disguised as convenience, the boundaries become increasingly difficult to see.
Learn how to get a better tan without getting sunburned. This article explains how tanning works, whether short or long sun sessions are best, how UV reflections affect your skin, and why sunscreen and the UV index matter more than many people think.
Struggling to switch off before the weekend? Discover practical ways to clear mental clutter, close open loops, and end your workweek with more peace of mind. Small changes can help you leave work behind and start the next week feeling more focused and refreshed.
Why do some places become destinations while others remain local businesses? In today's experience-driven tourism market, people travel for authentic experiences, unique stories, and places that offer something they cannot find elsewhere. Discover why character, atmosphere, and local identity often matter more than location, and how even remote areas can create destinations worth the journey.
Strategy frameworks like SWOT, PESTEL, VRIO, and Business Model Canvas can provide structure and valuable insights, but they are not strategy in themselves. Real strategy begins when businesses make difficult choices, challenge assumptions, and turn analysis into action. This article explores why models should be used as tools for thinking, not as substitutes for strategic decision-making.
Why do so many great ideas never become reality? This article explores Idea Paralysis, the tendency to overthink, overplan, and discuss ideas instead of acting on them, and why action is often what creates clarity, learning, and results.
What if not having a fixed ideology is actually a strength? This article explores how open reflection, curiosity, and problem-solving can sometimes lead to better discussions, better decisions, and a freer way of thinking.
The popular story that Heinz increased sales by reducing the number of products has been repeated for years, but is it true? Discover the research behind choice overload, the origins of the Heinz myth, and why fewer choices can sometimes lead to more sales.
