Raymond Sebergsen

Raymond Sebergsen

Raymond Sebergsen is a self-taught and multidisciplinary problem solver with over 30 years of experience in both the public and private sectors – nationally and internationally. His background spans IT, sales, marketing, and product development, including close collaboration with major tech companies in China, India, and Israel. He has also contributed to improvements across a range of other organizations. With a background in local radio and TV, Raymond developed a strong sense of communication and a sharp eye for angles – skills he now actively applies in sales and business development. He thrives at the intersection of technology, strategy, and people, and is particularly skilled at making complex ideas understandable, practical, and valuable. Through his blog Open Mind, he shares insights with a sideways glance and a healthy dose of self-irony.
  • Joined: 21. April 2024
  • Articles: 969

Build a Reason to Come

Luksuriøs fjellrestaurant ved solnedgang med utsikt over dal, innsjø og fjellandskap, der gjester nyter mat og utsikt på en terrasse med infinity pool.

Why do some places become destinations while others remain local businesses? In today's experience-driven tourism market, people travel for authentic experiences, unique stories, and places that offer something they cannot find elsewhere. Discover why character, atmosphere, and local identity often matter more than location, and how even remote areas can create destinations worth the journey.

Strategy Models Are Not Strategy

Team i møte rundt bord som fyller ut strategimodeller som SWOT, PESTEL, VRIO og Business Model Canvas med post-it-lapper og notater

Strategy frameworks like SWOT, PESTEL, VRIO, and Business Model Canvas can provide structure and valuable insights, but they are not strategy in themselves. Real strategy begins when businesses make difficult choices, challenge assumptions, and turn analysis into action. This article explores why models should be used as tools for thinking, not as substitutes for strategic decision-making.