It’s all about people – even in sales. In this category, you’ll find articles about how we make decisions, what truly influences your customers, and how great sales processes are built on understanding, trust, and timing.
We often talk about “brand” as if it’s just a product name, a logo, a commercial – or maybe a well-known company. But how often do we actually pause and ask ourselves: What is a brand – really?
The best salespeople make you buy without realizing you're being sold to. It's not about persuading or pressuring, but about creating a situation where the choice feels natural – almost like the customer came up with it themselves.
Many salespeople focus on what the customer wants. The best ones focus on why.
This article shows how true selling is about trust, understanding needs, and building relationships – not about pushing the most expensive solution.
Did you know that dating and sales have more in common than we often admit? Both come down to one crucial factor: confidence. Belief in yourself – or in what you're offering – is what creates the magic, whether you're trying to win over a customer or a partner.
By understanding how the sense of ownership influences purchasing decisions, both salespeople and marketers can effectively increase the customer’s willingness to invest and their loyalty—regardless of whether it’s physical products or digital services.
What if we took a step back and allowed space to play a role? What if silence and emptiness could be just as powerful as the words and images we use to fill them?
Research indicates that we often unconsciously justify decisions we've already made—a phenomenon well-documented in decision psychology known as "confirmation bias."
Many companies focus on their own goals and forget some of the most fundamental ones. Here are some of the most important things businesses often overlook—and why they could be the difference between success and failure.
Did you know your brain makes decisions up to 10 seconds before you're consciously aware of them? It’s as if your brain already did the job while you’re still sitting there believing you're in control!
