Category Strategy and Growth

Behind every good decision lies a sense of direction. Here, I explore how we can think long-term, work smarter, and create sustainable growth – for products, companies, and people alike. It’s just as much about developing services and businesses as it is about personal growth, learning, and making wise choices along the way.

Illustration of a sad-looking person sitting on the ground, surrounded by thought bubbles containing lightbulbs, symbolizing unacted ideas. On the left, the text reads: 'Idea Paralysis – When Ideas Grow in the Comfort Zone. Dreaming inside the comfort zone feels safe, while taking action requires the courage to risk failure.

Idea Paralysis: When Big Ideas Get Stuck

Big ideas are not in short supply. There are plenty of them — good, well-thought-out, and visionary. Yet most of them end up standing still. Not because they’re bad ideas, but because they never get turned into action. In this article, I dive into the psychology behind idea paralysis — and give you practical steps to get started, before your idea fades away in your mind and someone else does what you thought of five years ago.

Collage with two images: on the left, an illustration of Noah's Ark surrounded by mountains and a river under a dramatic sky; on the right, an open Bible with a small flower beside it. The text 'The world's most well-known contingency plan' is written in the bottom right corner.

How the Bible Can Teach Us About Strategy, Leadership, and Adversity

The best leaders put their employees first. They build teams, give credit to others, and aren’t afraid to do the work themselves. And then it suddenly hit me—without being religious in any way—that I could continue illustrating my point by connecting the Bible and business, and decided to dig a little deeper into what it actually says.