Category Strategy and Growth

Behind every good decision lies a sense of direction. Here, I explore how we can think long-term, work smarter, and create sustainable growth – for products, companies, and people alike. It’s just as much about developing services and businesses as it is about personal growth, learning, and making wise choices along the way.

En illustrasjon av en tenkende mann i profil som ser mot et nettverk av sammenkoblede punkter, symboliserende hvordan hjernen danner forbindelser og ser mønstre mellom ideer.

How to Learn to See Connections

Learn how to see connections, recognize patterns, and transfer knowledge across different situations. Discover how reflection, metacognition, and diverse experiences help develop deeper understanding, stronger problem-solving skills, and the ability to apply what you learn in new contexts.

Illustrasjon som viser overføring av kunnskap: To personer diskuterer ved et bord med diagram og lyspære som symboliserer idé og vekst. Over dem ligger en åpen bok, og en pil leder videre til en person som flyr med fallskjerm – et bilde på hvordan kunnskap deles, omsettes i praksis og gir trygghet til å ta nye steg.

See the patterns – and use them

We often underestimate how much our experience is really worth. What we learn in one context can often be applied somewhere entirely different—if we only see the patterns. Transferring knowledge isn’t about starting over; it’s about building on what we already know, in a new context.

En ung kvinne ser ned med et alvorlig uttrykk, mens uklare tomler i bakgrunnen viser både opp og ned – et visuelt bilde på hvordan negative opplevelser ofte overskygger de positive.

Why Negative Experiences Carry More Weight

Why do negative experiences stay with us longer than positive ones? This article explores negativity bias, the psychological tendency to remember criticism, setbacks, and painful experiences more vividly than success and praise. Discover why our brains are wired this way, how it affects our daily lives, and how negative experiences can become a source of growth, resilience, and empathy.