Tag behavioral economics

Silhouette of a person interacting with two illustrated human brains—one blue and one multi-colored—set against a background of digital code, circuitry, and neural network graphics, symbolizing the intersection of psychology, technology, and decision-making.

Sales and Customer Psychology

Decision Psychology in Procurement

Research indicates that we often unconsciously justify decisions we've already made—a phenomenon well-documented in decision psychology known as "confirmation bias."

Raymond Sebergsen
21. October 2024

decision psychology, how we make decisions, unconscious decisions, emotional decision making, cognitive bias, priming effect, prospect theory, consumer behavior, psychology in marketing, Nick Kolenda, behavioral economics, marketing psychology, how the brain decides, influence and persuasion

Marketing and Messaging, Sales and Customer Psychology

How the Psychology Behind Our Decisions Really Works

Did you know your brain makes decisions up to 10 seconds before you're consciously aware of them? It’s as if your brain already did the job while you’re still sitting there believing you're in control!

Raymond Sebergsen
18. September 2024