Tag business communication

Person står ved en tavle og skriver ‘Keep it super simple’, som illustrasjon på KISS-prinsippet om å forenkle budskap.

Marketing and Messaging, Product and Development, Technology and Trends, Tools and Methods

What Is the KISS Principle?

The KISS Principle is about keeping things as simple as possible without losing what matters. Learn how simplicity can improve communication, project management, marketing, and everyday decision-making.

Raymond Sebergsen
17. December 2024

En gruppe mennesker står tett sammen og hvisker budskap fra person til person, som illustrasjon på hvordan informasjon kan forandres når den formidles gjennom flere ledd.

Marketing and Messaging, Strategy and Growth, Work Life and Leadership

The Workplace Telephone Game

What happens when this game shows up in adult life – at work, in project meetings, or worse, in complex supply chains? Then it becomes a potentially costly mistake that can damage your reputation and lead to lost revenue.

Raymond Sebergsen
4. December 2024

Illustrasjon av en bærbar PC med gul skjerm der blå handlekurver vises. Silhuetter av en kvinne og en mann skyver handlekurvene ut fra skjermen, som om de handler direkte fra datamaskinen. Bildet symboliserer netthandel og digital kjøpsatferd.

Customer Service and Relations

B2B vs B2C: What’s the Difference?

A closer look at the real differences between B2B and B2C. While businesses and consumers may seem like completely different markets, both are ultimately driven by people seeking trust, simplicity, and solutions to their challenges. This article explores why the gap between B2B and B2C is shrinking and why the growing B2H (Business to Human) mindset may be more relevant than ever.