Tag perceived value

Marketing and Messaging, Strategy and Growth

Premium Pricing: How Price Creates Exclusivity and Perceived Value

Premium pricing is a strategy that deliberately sets prices higher than standard products, not just to cover costs, but to create a sense of luxury, rarity, and increased perceived quality.

Raymond Sebergsen
4. March 2025

Marketing and Messaging, Reflections and Sideways Glances, Sales and Customer Psychology, Work Life and Leadership

What Companies Often Forget

Many companies focus on their own goals and forget some of the most fundamental ones. Here are some of the most important things businesses often overlook—and why they could be the difference between success and failure.

Raymond Sebergsen
19. September 2024