Category Tools and Methods

PRINCE2, SWOT, service design, Miro, Notion, AI and more. This is the category for those who love structures, frameworks, and ways of working that make complex things a little simpler – in practice.

Team i møte rundt bord som fyller ut strategimodeller som SWOT, PESTEL, VRIO og Business Model Canvas med post-it-lapper og notater

Strategy Models Are Not Strategy

Strategy frameworks like SWOT, PESTEL, VRIO, and Business Model Canvas can provide structure and valuable insights, but they are not strategy in themselves. Real strategy begins when businesses make difficult choices, challenge assumptions, and turn analysis into action. This article explores why models should be used as tools for thinking, not as substitutes for strategic decision-making.

Illustrasjon av en SWOT-analyse som fire fargede felt: styrker, svakheter, muligheter og trusler, plassert i sentrum mellom rolige og mer kaotiske omgivelser.

SWOT as a Thinking Tool

A practical reflection on SWOT analysis as a thinking tool. Learn why the classic Strengths, Weaknesses, Opportunities and Threats framework still helps businesses make better strategic decisions in a complex world.

Illustrasjon av porteføljestyring med mørkeblå bakgrunn. Til venstre står teksten «PORTFØLJESTYRING» i store hvite bokstaver, mens høyresiden viser et hvitt porteføljeikon omgitt av diagrammer: stolpediagram, sektordiagram, linjegraf og balanserte fargede ruter. En hvit pil peker oppover og symboliserer vekst og strategisk retning.

What Is Portfolio Management? Explained with Examples and Benefits

Portfolio management is more than a business term used in finance and project management. It is a strategic approach to prioritizing projects, products, investments, and resources to create the greatest possible value. In this article, I explore what portfolio management is, the different forms it can take, and why its principles apply just as much to everyday life as they do to organizations.

Illustration of the Ansoff Matrix showing the four growth strategies: market penetration, market development, product development, and diversification, used as a strategic framework for business growth and market expansion.

The Ansoff Matrix: A Strategic Tool for Growth

The Ansoff Matrix is one of the most widely used strategic tools for business growth and development. This article explores the four growth strategies — market penetration, market development, product development, and diversification — and how companies use the model to evaluate risk, identify opportunities, and plan sustainable growth.