Everything is Negotiable
The secret to life, the universe, and just about everything – is to negotiate.
I’m an interdisciplinary problem-solver with over 30 years of experience from both the public and private sectors, across national and international companies. My background spans journalism, support, IT, sales, product and service development, marketing, and leadership.
I’ve worked internationally with market-oriented roles and have been closely involved in product development in collaboration with R&D departments at companies like ZTE in China, Radvision in Israel (now Avaya), and development teams in India. In addition, I’ve contributed to product improvements for a wide range of companies – both well-known and lesser-known players.
My career began in local radio and TV, where I discovered the joy of communicating, creating, and doing things my way – an approach that still shapes how I work today: curious, hands-on, and with a strong drive to understand and improve. This media background also gave me a sharp sense of framing and messaging – something I actively use in both sales and business development. I’m particularly skilled at crafting pitches that hit the mark – not just explaining what to do, but why it’s worth doing.
One example is a project where I helped secure success simply by changing how a product was presented. The core idea remained the same, but with a new perspective, former competitors and skeptics became collaborators – without altering a single feature of the actual solution.
I combine technical insight with human understanding and have a rare ability to see patterns and opportunities where others see silos and routines. I thrive at the intersection of technology, strategy, and people – often stepping into the role of a developer: someone who builds on others’ ideas and makes them work in practice.
I’m passionate about great customer experiences, clear collaboration, and making complex things simpler and more meaningful. Through my blog, Open Mind, I share professional reflections and personal experiences – often with a sideways glance, a dose of self-irony, and a hint of humor.
And hey – if you ever need someone who sees things a little differently, someone who can zoom out and find the smartest path from idea to outcome – I’m here. I thrive when I get to contribute as a problem-solver, challenge habitual thinking, and connect the dots that at first glance may not seem connected at all.
