About hohoy.no

The more you share, the more you get in return.

That’s a philosophy I believe in – and the foundation of hohoy.no. It all started as a personal project during a period without a full-time job. I wanted to stay professionally active, fill the gap on my CV, and use the time to share my experiences. But it quickly evolved into something more.

This became more than just a portfolio – it turned into a platform for reflection, learning, and personal growth. Here, I draw connections between work and everyday life, highlighting patterns that often go unnoticed. Small insights that can shift perspectives – if you’re paying attention.

Behind the scenes – but never on the sidelines

In my career, I’ve often chosen the “second fiddle” role – or the sound tech in the band, if you will. I’ve thrived in supporting roles, getting things done rather than stepping into the spotlight. It’s served me well. But when I found myself out of work in 2024/25 due to circumstances beyond my control, it became clear just how invisible that mindset can be on paper.

What do I bring to the table?

I’m a problem solver and an enhancer. My strength lies in taking an idea, a product, or a project – and elevating it to the next level. I’m not the kind of developer who builds everything from scratch, but I’m great at spotting opportunities, asking the right questions, and creating value in collaboration with others.

That’s why this site has also become my business card – not in the traditional sense, but through what I’ve done, thought, and learned.

An open mind and continuous development

This is a living project, evolving as I do. It’s a hobby driven by curiosity and a desire to share insights and experiences that might be useful to others. Since I started, I’ve posted daily for almost a year – sometimes several times a day. It’s been rewarding, but also intense. Heading into summer, I plan to shift toward 2–3 articles per week – quality over quantity.

The site is built in WordPress and hosted on a web hotel, giving me more flexibility than a managed platform. I’ve chosen to prioritize content over perfection in design or promotion. Sure, I could optimize more for accessibility, engagement, or bounce rate – but for me, it’s the value of the content and the reflection it sparks that matters most.

Eventually, I may build something custom – not because WordPress doesn’t work, but because I want to explore new tools. Maybe Django + Wagtail, maybe Drupal – both offer more flexibility and control over structure, security, and growth.

The goal isn’t necessarily to solve a specific need, but to learn something new. It definitely creates unnecessary extra work – but for me, the best way to learn is by having a real project to work on. That gives the process both direction and meaning.

What will you find here?

At hohoy.no, you’ll get an honest look at who I am, what I know, and how I see the world. Many of the articles are about simplifying complexity, combining tech and psychology, or offering a new angle on something we thought we already understood.

Often, development isn’t about reinventing the wheel – it’s about making it a little rounder.

The road ahead

I don’t always know where the road will lead, but one thing is certain: I’ll keep learning, sharing, and growing – both myself and the projects I engage in. Because it’s only when we dare to be open about the journey that we can truly inspire others – and maybe discover new directions together.

FAQ – Frequently Asked Questions

• Why is it called hohoy.no?
  It’s actually an old inside joke from back in the black-and-white days – literally. A friend used to say “hohoy!” whenever he came and went, and it stuck. Before I knew it, I was saying it too – and the domain was registered.
  
  Maybe it’s not the most intuitive or memorable name for a reflection-based site, but that’s just how it turned out. A little humor, a little self-irony – and a name with a story. Not everything needs to be perfect to be right.

• Do you write everything yourself?
  es, I write everything myself – but I use AI as a tool along the way. Like using a saw instead of a butter knife to cut a board. I provide the voice, direction, and core message – AI helps me find flow, sharpen the text, and save time. It’s still my thoughts you’re reading – in my voice.
  
  For me, it’s AI-assisted writing, not AI-generated content. You can read more about how I work with this in this article.

• Can I use your content?
  Feel free to share – just link back to the original. I appreciate proper credit. If you want to use something more extensively – just reach out first.

• Do you write on commission?
  Not regularly – but maybe soon. I’ve been asked a few times, and it’s something I’m considering. So far, I’ve mostly written for myself and hohoy.no, but I’m open to exciting collaborations if the topic and timing feel right. Got an idea? Feel free to get in touch – it might be a perfect match.

• Do you update the site often?
  Yes. I’ve previously published daily – sometimes more than once a day. Going forward, I’ll shift to 2–3 articles per week, focusing more on quality and depth.

• Do you offer any services?
  Yes – or rather: I’m exploring the idea. I don’t offer a ready-made formula. I offer conversations that spark something. Smart questions. Fresh perspectives. Structured reflections. And concrete input when you need help moving forward – whether it’s about product, customer, strategy, or communication.
  
  Several people have already reached out – and I’ve done a few collaborations on a nonprofit basis, just to test whether what I bring actually adds value. And you know what? It does. Being unemployed for a while shook my confidence, but the feedback I’ve received brought it right back.
  
  So yes – this is something I’m exploring further. Maybe it’s the start of something new. Maybe it can help you too. Reach out if you’re curious.

• Why don’t you use the techniques you write about?
  Good question – and totally fair. The short answer: time, focus, and priorities.
  
  Yes, I write about things I don’t always implement myself. Not because I don’t believe in them, but because I’ve chosen to keep this project a bit under the radar. I know that as soon as I start actively using the techniques – like building mailing lists, optimizing for conversion, or promoting content – I’m committing to follow-up and maintenance. And right now, I don’t have the time for that.
  
  At the moment, my goal is to learn, share, and reflect – not necessarily scale. But that could change. I’m keeping all options open, and who knows – maybe that balance is what makes this site feel real.
  
  That said, I’ve started organizing the content better, and I’ve also begun translating articles into English. That alone has already made a difference in traffic – so we’ll see where it leads.