Category Marketing and Messaging

A message means nothing if it doesn’t land. In this category, you’ll find thoughts on storytelling, target audiences, positioning, and how we communicate to create genuine connection.

Illustrasjon av et møte hvor ulike ansatte foreslår ulike løsninger for å lykkes med et produkt: lavere pris, flere funksjoner og mer markedsføring. En person tenker: "De har alle feil! Ingenting lykkes før produktet er enkelt nok å forstå, kjøpe og bruke."

Marketing and Messaging, Product and Development, Sales and Customer Psychology

What’s the secret behind successful products?

Everyone wants their products to succeed. Developers want more features, marketers ask for bigger budgets, and salespeople believe a lower price is the answer. But what is the real key to success?

Raymond Sebergsen
1. May 2024