
What Is Great Customer Service?
When customer service is done right, even a frustrated customer can become the company’s biggest fan. And that, dear reader, is the gold standard we should all strive for.
Customer service is more than just answering emails – it’s relationship-building in practice.
Here you’ll find experiences, philosophies, and tools for creating real value in every customer interaction – before, during, and after the purchase.
When customer service is done right, even a frustrated customer can become the company’s biggest fan. And that, dear reader, is the gold standard we should all strive for.
In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, we’re told that the answer to the ultimate question of life, the universe, and everything is the number 42.
For me, the secret is a bit more practical: It’s the ability to negotiate.
Like me, most people claim that problem and challenge are very different in meaning and context. Still, problem remains the most commonly used word in everyday speech, even when it often refers to something that’s really just a minor challenge.
Keeping the customer informed is one of the most important aspects of good customer service. Few things create more frustration than being left in the dark.
By cutting the noise, streamlining processes, and clarifying value, businesses can create better customer experiences, more efficient systems, and increased profitability.