A message means nothing if it doesn’t land. In this category, you’ll find thoughts on storytelling, target audiences, positioning, and how we communicate to create genuine connection.
By understanding how the sense of ownership influences purchasing decisions, both salespeople and marketers can effectively increase the customer’s willingness to invest and their loyalty—regardless of whether it’s physical products or digital services.
Did you know that 55% of customers prefer to interact with businesses via messaging apps to get faster service? A chatbot can respond to inquiries within seconds – offering a significantly quicker experience than waiting on the phone or for an email reply.
What if we took a step back and allowed space to play a role? What if silence and emptiness could be just as powerful as the words and images we use to fill them?
Why do some messages stick while others fade away? The answer lies in storytelling. In this article, we explore how stories tap into our emotions, engage our brains, and make even the simplest message unforgettable—whether you're selling sneakers, writing a blog, or presenting a big idea.
Many companies focus on their own goals and forget some of the most fundamental ones. Here are some of the most important things businesses often overlook—and why they could be the difference between success and failure.
Did you know your brain makes decisions up to 10 seconds before you're consciously aware of them? It’s as if your brain already did the job while you’re still sitting there believing you're in control!
Content marketing, and especially blogging, provides businesses with an effective way to communicate directly with their target audience and create value for customers. With the right approach, a blog can become a powerful engine for growth and engagement.
Video marketing is no longer a trend — it's a necessity. In this article, you'll learn why video is so effective, how it influences buyer behavior, and how your business can use it to increase engagement, trust, and conversions across platforms.
By using release notes strategically to build connection, you not only inform users about what’s new, but also strengthen the relationship between them and the product.
