Raymond Sebergsen

Raymond Sebergsen

Raymond Sebergsen is a self-taught and multidisciplinary problem solver with over 30 years of experience in both the public and private sectors – nationally and internationally. His background spans IT, sales, marketing, and product development, including close collaboration with major tech companies in China, India, and Israel. He has also contributed to improvements across a range of other organizations. With a background in local radio and TV, Raymond developed a strong sense of communication and a sharp eye for angles – skills he now actively applies in sales and business development. He thrives at the intersection of technology, strategy, and people, and is particularly skilled at making complex ideas understandable, practical, and valuable. Through his blog Open Mind, he shares insights with a sideways glance and a healthy dose of self-irony.

How Influencer Marketing Works

A young woman filming a video in her kitchen, presenting a decorated cake and smiling warmly at the camera, illustrating authentic influencer marketing through personal connection.

Influencers have cracked the code many businesses are still searching for: they create trust, engagement, and sales – often with just a glance, a single story, or a discount code. Behind what looks effortless lies strategy, business acumen, and a deep understanding of both people and algorithms.