How Influencer Marketing Works

A young woman filming a video in her kitchen, presenting a decorated cake and smiling warmly at the camera, illustrating authentic influencer marketing through personal connection.

Influencers have cracked the code many businesses are still searching for: they create trust, engagement, and sales – often with just a glance, a single story, or a discount code. Behind what looks effortless lies strategy, business acumen, and a deep understanding of both people and algorithms.

Idea Paralysis: When Big Ideas Get Stuck

Illustration of a sad-looking person sitting on the ground, surrounded by thought bubbles containing lightbulbs, symbolizing unacted ideas. On the left, the text reads: 'Idea Paralysis – When Ideas Grow in the Comfort Zone. Dreaming inside the comfort zone feels safe, while taking action requires the courage to risk failure.

Big ideas are not in short supply. There are plenty of them — good, well-thought-out, and visionary. Yet most of them end up standing still. Not because they’re bad ideas, but because they never get turned into action. In this article, I dive into the psychology behind idea paralysis — and give you practical steps to get started, before your idea fades away in your mind and someone else does what you thought of five years ago.