It’s all about people – even in sales. In this category, you’ll find articles about how we make decisions, what truly influences your customers, and how great sales processes are built on understanding, trust, and timing.
Many salespeople focus on what the customer wants. The best ones focus on why.
This article shows how true selling is about trust, understanding needs, and building relationships – not about pushing the most expensive solution.
IT system administration isn’t just about addressing immediate needs – it’s about understanding the full TCO picture. It’s about making informed decisions that take into account everything from training and integrations to ongoing support, security, reliability, and scalability.
Whether you’re trying to win the heart of a potential date or the signature of a potential client, the psychology behind human connection is always at the center. Let’s take a closer look at how sales and dating are really just two sides of the same coin.
Just as there are countless sales strategies and methods, there are just as many types of salespeople. While most sellers have traits that resemble both hunters and farmers, it’s common to categorize them into these two main groups.
Everyone wants their products to succeed. Developers want more features, marketers ask for bigger budgets, and salespeople believe a lower price is the answer. But what is the real key to success?
