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  • Product and Development, Tools and Methods

Make Better Decisions with SWOT: From Strategy to Everyday Choices

SWOT analysis, strategic planning, decision-making, personal development, business tools, strengths and weaknesses, opportunities and threats, SWOT-analyse, strategisk planlegging, beslutningstaking, forretningsverktøy

In the business world, SWOT analysis is an indispensable strategic tool that gives companies a clear understanding of their current market position and helps them plan for the future.

  • Raymond Sebergsen
  • 8. August 2024
  • Customer Service and Relations, Tools and Methods, Work Life and Leadership

The Benefits of Procedures

Et spiralbundet notatblokk med ordet 'Procedure' skrevet i store, lyseblå bokstaver. Rundt notatboken ligger en svart kalkulator, et par svarte briller, en blå markeringstusj med hetten av, og en blå-hvit viskelær.

Regular review and updating of procedures allow organizations to adapt to changing conditions and incorporate best practices. This commitment to continuous improvement drives innovation and efficiency.

  • Raymond Sebergsen
  • 31. July 2024
  • Marketing and Messaging

How Email Marketing Works

email marketing, how email marketing works, GDPR email compliance, email segmentation, B2B email marketing, B2C email marketing, email marketing best practices, email list building, email personalization, open rate optimization, mobile email design, unsubscribe link GDPR, email campaign strategy, marketing automation, email regulations

The effectiveness of email marketing spans across different business types and benefits both B2B (business-to-business) and B2C (business-to-consumer) companies. But remember the regulations.

  • Raymond Sebergsen
  • 30. July 2024
  • Customer Service and Relations, Work Life and Leadership

When the Responsibility Is Yours – Even if the Problem Isn’t

Responsibility isn’t about blame; it’s about ownership. Discover how taking responsibility builds trust and creates exceptional customer experiences.

One of the most important lessons I’ve learned over the years is that responsibility is about more than just cleaning up your own mistakes. It’s about taking ownership of situations – even those created by others.

  • Raymond Sebergsen
  • 25. July 2024
  • Customer Service and Relations

What Is Great Customer Service?

En hånd med utstrakt pekefinger trykker på et smilende fjes inni en stjerne, som lyser i turkis. Rundt stjernen vises tre andre ansiktsikoner i gult (nøytral), grønt (smilende) og rødt (trist), som symboliserer ulike vurderingsnivåer. Bildet illustrerer et valg utenfor de vanlige alternativene.

When customer service is done right, even a frustrated customer can become the company’s biggest fan. And that, dear reader, is the gold standard we should all strive for.

  • Raymond Sebergsen
  • 17. July 2024
  • Technology and Trends, Tips and Guides

Our World in Data: The World Explained with Numbers and Graphs

Our World in Data, world statistics, data visualization, interactive graphs, global trends, climate change data, health statistics, poverty insights, education data, Max Roser, world data platform, WHO data, World Bank statistics, UN data, global insights, free data resource, visual storytelling, factual world view, data journalism

Here, you don’t just get numbers and statistics – you get insight. Let’s explore why OWID is a treasure chest for the curious and a life-saving resource for anyone who wants to understand the world better.

  • Raymond Sebergsen
  • 15. July 2024
  • Customer Service and Relations, Reflections and Sideways Glances, Strategy and Growth

The Secret of Life, the Universe, and Everything: Everything is Negotiable

negotiation, everything is negotiable, pragmatism, flexibility, communication, relationships, work, technology, personal growth, mindset, Open Mind

In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, we’re told that the answer to the ultimate question of life, the universe, and everything is the number 42.
For me, the secret is a bit more practical: It’s the ability to negotiate.

  • Raymond Sebergsen
  • 1. July 2024
  • Marketing and Messaging, Product and Development, Strategy and Growth

What Is “The Rule of Three”?

rule of three, rule of 3, communication techniques, storytelling principles, effective communication, design psychology, how to be memorable, presentation tips, marketing structure, rhetorical devices, memory tricks, engaging content, public speaking tips

The Rule of Three is a principle in communication, storytelling, and design that suggests things grouped in threes are perceived as more engaging, memorable, and satisfying.

  • Raymond Sebergsen
  • 27. June 2024
  • Marketing and Messaging, Product and Development, Strategy and Growth

Have You Heard the Story of Colgate’s Success?

Tannkremtuber fra Colgate og Supreme, fotografert i butikkmiljø. Bildet illustrerer merkevare og produktdesign med fokus på emballasje.

The story of Colgate and the toothpaste tube’s “bigger hole” is a well-known business anecdote, even though it lacks verifiable sources. Still, it perfectly illustrates how small, simple ideas can drive big results.

  • Raymond Sebergsen
  • 12. June 2024
  • Product and Development, Sales and Customer Psychology, Strategy and Growth, Technology and Trends, Tools and Methods

IT/AV System Administration and Total Cost of Ownership (TCO)

total cost of ownership, TCO in IT, IT system administration, AV system management, hidden IT costs, IT infrastructure, IT support costs, software lifecycle costs, training costs, IT scalability, IT investment strategy, system reliability, IT operations, IT decision-making, ROI vs TCO

IT system administration isn’t just about addressing immediate needs – it’s about understanding the full TCO picture. It’s about making informed decisions that take into account everything from training and integrations to ongoing support, security, reliability, and scalability.

  • Raymond Sebergsen
  • 12. June 2024
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